Fashion is an expression. It can represent who you are and where you come from. When Rachel Urso from Celebrity Baby Trends introduced us to i am baby, we knew we met a very special brand.

Owner Erin is a Canadian ex pat, who after living with her husband in the USA, moved back in Ontario to raise their family. One day, while visiting Toronto’s famous Centre Island, Erin could not help but realize the harmonious multiculturalism that Toronto boasts and knows so well. We are all so patriotic, proud of where we have come from and where we are today. What a beautiful gift to give that patriotism to your children!

I am baby was born. This brand celebrates many cultures and countries so your baby can grow up knowing where they came from and be proud of where they are today. Embrace the diversity! These 100% organic GOTS certified muslin blankets are not only a beautiful gift for your baby but a family keepsake.

Knowing our past is a gift to our children. Give your child the gift of expression through fashion with i am baby.