PRIMO is a perfect business for parents! Launched in 1994 in Irvington, New Jersey, PRIMO ensures customers that they will provide bigger, better and brighter high quality products that every parent needs for their baby!  PRIMO is constantly expanding with an award winning product line in the categories of style, quality, safety and functionality from all over the globe! Most PRIMO products are made in the USA.

From toilet trainers to bed guard rails, PRIMO emphasizes being Environmentally Conscious, BPA Free, Lead Free and Phthalate free.


With so many options for the new parent, PRIMO is your only destination for baby products!

*Special Thank you to Rachel Urso from Celebrity Baby Trends for introducing us to this product.