It’s no secret that most backpacks look alike. Whether it is the same black back pack or every child gravitating to the latest style, it would come as no surprise if the backpacks or swapped or lost in the shuffle of school or travel. Entrepreneur and Mom Karen Walker realized this and came up with a fashionable solution: The Swagger Tag!

The Swagger Tag is a compact yet strong tag for your gear. It comes in really great colours (we have one in purple and one in green), its water resistant and has a circular middle to put in your very own photo, image or logo (We have the logo thanks to the creativity and kindness of Karen).

Your personal info is hidden perfectly with the Swagger Tag. In a world of identity theft and invasion of privacy, Swagger Tag will only the information you provided if its opened.

How was Swagger Tag born? In Karen’s words:

SwaggerTag was born of frustration. When my firstborn started Kindergarten, she showed up at school with the same pink polka dot backpack as three other girls in her class. I wanted her to be able to readily distinguish hers, and ensure that her teacher, other staff and parents could if it was left behind. What I didn’t want was for personal information to be on display. Frustrated that I couldn’t find a tag that combined all the features I sought, I decided to develop one myself.

The tags come in six colours: Gekco Green, Dolphin Blue, Hot Pink, Mustang Purple, Dragon Red and Spider Grey. We have purple and green!

What we loved best is that the Swagger Tag is extremely durable. We know that children can be so rough sometimes, throwing down their school bags or putting them in check when they are traveling abroad. The pictures keep in tact as the tag itself is so strong.

Swagger Tag could also be used for pet collars, luggage, electronics, camping and sports gear. It is great for kids but it is wonderful for adults too.

Swagger Tag is also nominated by The Mompreneur Award of Excellence for Mompreneur of The Year Award for 2014. Swagger Tag came first runner up in 2013 and it looks like they could win it with this innovative product this year!

Please show your support for this amazing product by voting for Karen and support Mompreneurs like Karen who take the time to make products that cater to our needs for our children!